Bajío Sunglasses

Mission: Bajío Sunglasses (pronounced bah-hee-oh) is a performance eyewear brand based in New Smyrna Beach, Florida. The company specializes in high-quality, polarized fishing sunglasses featuring proprietary LAPIS™ lens technology that blocks blue light to improve clarity. Bajío is carbon-neutral and deeply committed to sustainability and the conservation of saltwater flats (bajíos) and estuaries.

Core Products

• Sunglasses: The complete catalog of polarized performance eyewear for anglers and outdoor enthusiasts.
• Prescription (Rx): Custom prescription sunglasses featuring SEA ZONE™ digital lens technology, optimized for fishing.
• Readers: Magnified polarized sunglasses (available in +1.50, +2.00, +2.50) for tying knots and fine detail work.
• Hats & Apparel: Performance trucker hats, technical apparel, and gear.
• Accessories: Sunglass keepers (retainers), cases, and cleaning kits.

Collections & Fit

• Tech Angler: Maximum coverage frames with side shields (e.g., Bales Beach, Vega) for intense sun protection.
• Tight Lines: Medium-fit frames for versatile use (e.g., Stiltsville, Toads).
• Wide Body: Large frames designed for bigger heads (e.g., Nato, Sigs).
• Surf: Medium wrap frames with flex hinges that retain technical performance.
• Beach: Lifestyle-forward frames that retain technical performance.
• Metals: Durable metal frames like Soldado and Snipes.

Technology

• LAPIS™ Lens Technology: Proprietary lens tech that blocks 95% of blue light (up to 445nm) for superior clarity and reduced haze.

• Lens Color Guide:

  • Violet Mirror: Low-light lenses for overcast days, first and last light. Violet mirror, yellow base, 22% light transmission
  • Rose Mirror: Low-light lenses for sight fishing. Rose mirror, light copper base, 18% light transmission.
  • Silver Mirror: Versatile everyday lenses for medium light conditions. Silver mirror, copper base, 14% light transmission.
  • Green Mirror: For bright light conditions. Great all-around lens. Green mirror, brown amber base, 12% light transmission.
  • Blue Mirror: Darkest lens for bright light conditions. Blue mirror, gray base, 10% light transmission
  • Gray: Bright light conditions. Gray base, no mirror. 12% light transmission.
  • Copper: Medium light conditions, original style fisherman’s sunglasses. Copper base, no mirror. 14% light transmission.

• Materials: Lens options include Glass (scratch-resistant, highest clarity) and Polycarbonate (lightweight, impact-resistant).

Sustainability & Values

• Sustainability Mission: Bajío is 100% carbon neutral. Frames are made from plant-based bio-resins (castor bean), and packaging is made from recycled materials or cactus leather.
• Conservation: Bajío actively funds and participates in initiatives to protect flats ecosystems.

Customer Service & Resources

• Dealer Locator: Find authorized local retailers and optical shops.
• Warranty & Repairs:
  • Warranty: Limited Lifetime Warranty against manufacturing defects in materials and workmanship for the lifetime of the product. Bajío does not provide a warranty for any non-eyewear goods.
  • Repairs: Repair service for accidental damage (e.g., scratched lenses, dog chews).
• Returns: 30-day return policy for items in new, saleable condition.
• Size Guide: Detailed measurements to help customers find the perfect frame fit.
• Contact: Customer support via email (customercare@bajiosunglasses.com) or phone (844-BAJIOSG).

Content & Community

• Stories: Articles, interviews, news and conservation initiatives from Bajío team, ambassadors, and fishing guides.
• Pro Program: Application for Bajío’s ambassador program.
• Student/College Program: Discount program for student anglers.